The Reserve Bank of India engaged Sigma to conduct crucial surveys to study the prevalence and penetration of digital payments. The research aimed to assess the adoption of digital transactions among households and small enterprises in key markets like New Delhi and Uttar Pradesh.
Year
2020-2021
Industry
Finance / Banking / Research
Scope of work
Household Surveys, Enterprise Surveys, CAPI Data Collection
Timeline
12 weeks
The primary challenge was to elicit accurate financial behavior information from both individual households and small business owners. This required building trust and using carefully designed questionnaires to capture sensitive data on payment habits and digitalization barriers.
Sigma deployed experienced interviewers skilled in both household and enterprise surveys. The use of CAPI technology (SurveyCTO) ensured standardized questioning and secure, real-time data capture for immediate review and quality control.
The findings provided the RBI with vital grassroots data on the state of digital payment adoption. This intelligence is fundamental for shaping policies aimed at increasing financial inclusion and accelerating India's transition to a digital economy.
This work for the RBI demonstrates our trusted capability to handle high-stakes financial research, delivering precise data that informs the country's central banking and monetary policy.
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