In India, there is a need for a reliable and professional organization with an all India network to provide cost effective information gathering and cost effective process checks. Many a times, clients’ expectations regarding high quality and integrity of data are not adequately addressed. In response to this, the Field and Tab Unit (FTU) of Sigma strives to provide rigor in the data to clients in the commercial and social / development sector in India and abroad.

Field work / Data Collection is a very critical component of any research project. Sigma offers data collection services for market and social research in almost all sectors. We follow rigorous scientific methods and processes in data collection in order to minimize any kind of bias in the data.

FTU’s expertise lies in delivering quality clean data or tables in an agreed time at an affordable cost.

As per the need of clients, fieldwork is carried out using PAPI and CAPI with digital devices such as PDA, Tablets and Laptops.

Our Data Collection Services :

Consumer Research

  • Usage and Attitude
  • Feasibility Studies
  • Customer Satisfaction
  • Mystery Shopping/Evaluation of Customer services
  • Customer satisfaction studies

 Social Research

  • Formative; Needs assessment
  • Baseline
  • Midline, Endline
  • Impact Assessment/Evaluation
  • Mapping
  • PRA

 Product Research

  • Product Placement
  • Concept Test
  • Auto Clinics

Brand Research

  • Brand Tracks
  • Retail Audits

Advertising Research

  • Ad Test / DAR
  • Simulated Test Marketing (STM)


Opinion Polls

Sectors Handled by FTU

  • Agriculture FMCG
  • Automotive / Telecom
  • Construction
  • Durables
  • Education
  • E-Governance
  • Finance / Banking / Insurance
  • Fashion & Beauty Healthcare
  • Industrial/ Business
  • IT
  • Media and Entertainment
  • Real Estate
  • Retail
  • Rural
  • Social
  • Travel and Tourism






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